Team 4's Research

Innovation

"Innovation is when people come up with new and smart ideas to make things better. It can be a cool invention, a faster way to do something, or a fun new way to solve a problem. Just like how superheroes find clever ways to save the day, innovation helps make life easier and more exciting!"

The wheel is one of the simplest yet most powerful innovations! 🛞

Before wheels, people had to carry heavy things or drag them on the ground. But with a round wheel, they could roll things easily, making travel and work much faster. Today, wheels are everywhere—in cars, bikes, machines, and even clocks!

Entrepreneurship

"It is the process of creating and running a business to solve problems or provide services. It’s about taking risks, having new ideas, and working hard to turn them into reality. Just like a lemonade stand grows into a big juice company, entrepreneurship turns small ideas into big successes!"

The market stall is one of the simplest yet most impactful forms of entrepreneurship! 🏪

Before big stores, people set up small stalls to sell fruits, clothes, or handmade items. This allowed them to earn money, trade goods, and grow businesses. Today, this idea has evolved into shops, online stores, and giant companies like Amazon!

Startup

"A startup is a new business created to bring fresh ideas to life and grow rapidly. 🚀"

It usually begins small, with a team working on something new or better than before. With creativity, hard work, and smart decisions, startups can grow into big companies like Google and Facebook!

It all started in a small garage, where a team worked tirelessly to create something groundbreaking. Apple Inc. began as a tiny startup with a vision to revolutionize personal computing, and today, it stands as a global tech giant, shaping the future of innovation! 🚀🍏

Business Incubator

"A program that helps early startups with resources, mentorship, and space. It provides long-term support, funding guidance, and networking to build a strong foundation for growth. "

A university helping students start businesses.

Business Accelerator

"A short program (3-6 months) designed to quickly grow startups by offering mentorship, funding, and networking. It helps startups scale fast and attract investors. "

Y Combinator helped Airbnb and Dropbox.

Minimum Viable Product (MVP)

"The simplest version of a product that solves a core problem and can be tested. It focuses on basic functionality, gathers feedback, and improves over time before full development."

Instagram started with only photo uploads.

Product-Market Fit

"Product-Market Fit happens when a product meets strong market demand, leading to high customer adoption and satisfaction. "

It occurs when users find real value, driving engagement, retention, and organic growth.

Businesses with Product-Market Fit experience lower churn, strong referrals, and increased revenue. For example, Airbnb struggled initially but found PMF when they targeted budget travelers needing affordable, unique stays, leading to massive global adoption.

Equity

"Equity represents ownership in a company, usually as shares, giving holders a claim on profits and assets. "

It is given to founders, investors, and employees, increasing in value as the company grows.

For example, startups offer equity to investors during funding rounds to secure financial support. Businesses raise funds by offering equity to investors in exchange for capital, aligning stakeholder interests.

Pivot

"A pivot is a major change in a business strategy to better fit market needs when the current approach isn’t working. "

Companies pivot by changing their product, target audience, or business model to find success.

Pivoting helps businesses adapt, avoid failure, and discover better opportunities for growth. For example, Instagram originally started as a check-in app before pivoting into a photo-sharing platform.

Gig work

"It refers to short-term, flexible jobs facilitated by online platforms where workers are paid per task rather than as salaried employees. "

It offers flexibility in work hours, allowing workers to choose when and how much they work, but they lack traditional benefits like health insurance. Gig workers are independent contractors, managing their own taxes and expenses

Examples of gig work include transportation (Uber, Lyft), freelance work (Upwork, Fiverr), task services (TaskRabbit, Handy), and creative jobs (Etsy, YouTube).

Crowd funding

"It is the practice of raising small amounts of money from a large number of people, typically through online platforms. "

Its purpose is to support projects, businesses, or causes that may not have access to traditional forms of funding.

Common examples include platforms like Kickstarter for creative projects or GoFundMe for personal causes and charitable donations.

Intellectual property (IP)

"It refers to creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce. "

It grants exclusive rights to the creators or owners to control and profit from their innovations. Key types of IP include patents, copyrights, trademarks, and trade secrets.

Examples include the logo of a brand, a patented pharmaceutical, and a copyrighted book.

Patent

"A patent is a legal right granted by a government to an inventor, giving them exclusive rights to make, use, sell, or distribute an invention for a certain period, typically 20 years. It prevents others from using the invention without permission. "

Key features are Novelty, Inventiveness ,Industrial Applicability, Exclusive Rights.
Purpose of a Patent to encourage innovation by protecting inventors' rights, promoting technological advancements, and allowing inventors to profit from their creations.

The light bulb, patented by Thomas Edison in 1880, is a classic example of a patented invention that transformed industries and daily life.

Break-Even Point (BEP)

"The Break-Even Point (BEP) is the level of sales at which total revenue equals total costs, meaning there is no profit or loss. It helps businesses determine the minimum sales needed to cover expenses. "

The key features are No Profit, No Loss , Fixed and Variable Costs ,Sales-Based Calculation ,Decision-Making Tool. Purpose of Break-Even Point BEP helps businesses assess financial viability, set pricing strategies, and plan for profitability by understanding cost structures.

If a company spends $50,000 on production and sells each unit for $50 with a variable cost of $30 per unit, the break-even point would be 2,500 units (i.e., $50,000 ÷ ($50 - $30)).

IOP

"An Initial Public Offering (IPO) is the process by which a private company offers its shares to the public for the first time on a stock exchange. This allows the company to raise capital from investors in exchange for ownership stakes. "

Key features are Public Offering, Capital Raising , Regulatory Compliance, Liquidity. The primary purpose of an IPO is to raise funds for business growth, repay debts, or improve a company’s market presence and credibility.

Facebook's IPO in 2012, where it raised over $16 billion, is one of the largest and most notable IPOs in history.

Venture Capitalist

"VCs invest in high-growth startups (Series A & beyond) in exchange for equity. They provide funding, mentorship, and industry connections, aiming for high returns via IPOs or acquisitions. "

Examples: Sequoia Capital (Google), Accel Partners (Facebook).

Seed Fund

"Seed funding is early capital ($50K–$2M) for startups to develop products and enter the market. It comes from angel investors, accelerators, or early VCs."

Examples: Y Combinator (Airbnb), Techstars (SendGrid).

Angel Investor

"Angels are individuals who invest personal funds ($10K–$500K) in early-stage startups for equity. They offer mentorship and support innovation. "

Examples: Elon Musk (PayPal), Ratan Tata (Ola).

Elevator Pitch

"A 30–60 second persuasive speech introducing a business, product, or idea. It should be concise, engaging, problem-solving, and include a clear value proposition and call to action to generate interest and open opportunities. "

Example: “Our AI chatbot reduces customer support wait times by 70%. Let’s discuss how this can help you!"

B2B (Business-to-Business)

"B2B involves selling to other businesses, focusing on efficiency, ROI, scalability, and long-term value to solve challenges, boost productivity, and reduce costs. "

Example: “Our automation software cuts data entry errors by 50% and saves 10 hours weekly. Let’s talk!"

B2C (Business-to-Consumer)

"B2C sells directly to consumers, emphasizing convenience, affordability, and quick decision-making to enhance daily life and build brand loyalty. "

Example: "Our app provides instant customer support, reducing wait times from 30 minutes to seconds. Try it now!"